Contributed by Mike
Friday, June 9th, 2006 @ 11:27AM

from the one-way-to-look-at-things dept

One of the more annoying things we’ve found when discussing how the entertainment industry needs to adapt and change and embrace new technologies in place of their old business model, is the repeated claim that it’s impossible to make money if the content is given away for free. Impossible is a pretty absolute statement — and all you need is one example to disprove it. However, as we’ve shown, there are many, many examples of entertainers who have learned how to make more money out of giving away their content — which seems to disprove the whole “impossible” bit. However, the industry folks don’t seem to know how to respond to that, so they just keep saying it’s impossible.
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