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Article from Businessweek Online
Organic foods are increasingly popular and command premium prices. But it isn’t an easy switch for farmers, and that tightens the supply chain
Six months ago, Sheryl O’Loughlin, the chief executive of Clif Bar Inc., had a tough problem to crack. The head of operations at the Berkeley (Calif.)-based maker of energy and nutrition bars had just informed her that the company’s source of organic almonds had dried up. Having gone through the difficult and time-consuming process of getting her Clif and Luna health bars certified as organic barely two years, O’Loughlin wasn’t about to go back. She needed to get her hands on some organic almonds, even if that meant paying top dollar.