Zerofootprint’s goal is to connect people who care about the environment for the purpose of reducing [their] ecological footprint.

We aim to be the world’s foremost content hub for green, linking millions of people from across the globe engaged in sustainable commerce, and helping to inform people, who want to strive toward a more sustainable lifestyle.

Green Products is a guide to global sustainability, environmental awareness, and green business activity where you can find information on new products, trends and initiatives.

What is Zerofootprint?
Zerofootprint is a not-for-profit organization whose primary goal is to connect people who care about the environment. We aim to bring together millions of individuals, organizations and companies from around the world, who share the common goal of reducing their ecological footprint. Zerofootprint’s website and ongoing projects help people fulfill their intention to reduce their footprint through the content and services it provides.

What does footprint mean?
Zerofootprint’s interpretation of “Footprint” follows the Ecological Footprint, a resource accounting towol created 15 years ago by Bill Rees and Mathis Wackernagel at The University of British Columbia and now advanced and standardized by Global Footprint Network and its 50 partner organizations. Ecological Footprint measures human demand on nature by calculating the land and sea areas used for the resources we consume and to assimilate the wastes we discharge, using prevailing technology. This allows us to assess how much nature we use, and inversely how much nature is available.

The Zerofootprint brand encompasses all those who have the desire to reduce their ecological footprint.

What makes this the right time for Zerofootprint?
So many people have expressed a desire to make a difference that we believe concern for the environment has reached a tipping point. In recent years, membership in environmental organizations has swelled because of awareness of increasingly high environmental risks.

Millions of people around the world are making a conscious connection between their lifestyle and its impact on the environment. This is the perfect time for Zerofootprint because we will enable individuals to help meet their need to reduce their impact on the planet.

http://www.zerofootprint.net/